These are the 7 Jones Road products on the beauty team’s Christmas wishlist

Make-up artist Bobbi Brown’s latest venture, the intensely popular Jones Road Beauty, has all but broken the internet. 

When Bobbi Brown left her globally renowned, eponymous brand in 2016, the beauty industry knew it would only be a matter of time before she started a new venture. First up came Evolution 18, a wellness brand stocking a collection of vitamins and supplements – something that was close to Brown’s heart and in line with her holistic way of living.

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Then came the big one, the one we were all waiting for: Jones Road. Surprisingly, the name doesn’t come from a street Brown grew up on, nor did it have any sentimental meaning to her before she launched the brand. Instead, it was the result of a quick glance at a map while she was on holiday in the Hamptons. She immediately loved the sound of it, and the rest – as they say – is history. 

Talking about what she wanted to achieve through the launch of Jones Road, Brown says: “I wanted the make-up equivalent of a Swiss Army Knife: easy, cool, multi-purpose products that could be used to nail any look, whether it be no-make-up make-up or something with more drama.”

No-make-up make-up is what Bobbi Brown is famed for. It’s highlighted skin, subtle smoky eyes with a hint of shimmer; it’s barely-there stained lips and, importantly, it’s never over the top. Jones Road also prides itself on ‘clean, strategic, high-grade formulations that work on every skin type and tone’, and crucially, they’re easy-to-use products that even a make-up novice would be able to master.

Following its successful launch in America towards the end of last year, Jones Road has been available in the UK for over a year now – and the collection includes skincare, as well as a number of base, eye and lip products amongst multi-use balms. Here are the ones we can’t stop writing and raving about. 

• Jones Road Just A Sec Eyeshadow in Linen

  This was the first product I tried, and when I swatched it on my hand I had instant flashbacks to the white glitter eyeshadow I wore throughout my teenage years. I was worried, but as soon as I applied it onto my eyelids, I realised how wrong my initial impressions were. A sheer wash of colour, it’s easy to layer up on its own or apply on top of powder shadows for a multi-dimensional finish. It’s available in five other shades, too, from bronze to golden peach and pinks.

  Buy Jones Road Just A Sec Eyeshadow in Linen at Jones Road, £24

  BUY NOW

• Jones Road The Face Pencil

  The product I was most intrigued by, The Face Pencil is a creamy concealer packaged up in an easy-to-apply formula. It can be used to target blemishes and redness, or to correct any pigmentation or dark circles. I applied it as concealer to cover up a couple of breakouts I had and to help even out my skin tone – but you could also just apply exactly where it’s needed and forgo any other base products. Available in 25 shades, it’s also made with a clear base meaning there’ll be no chalky undertones.

  Buy Jones Road The Face Pencil at Jones Road, £23

  buy now

• Jones Road Miracle Balm

  When the weather is as warm as it has been recently, these sorts of multi-use products are my favourite. Miracle Balm offers a glossy wash of colour for the eyes, cheeks and lips, and this one’s formulated with jojoba seed oil, argan oil and vitamin E – it’s instantly nourishing, seriously hydrating and just melts straight into skin. 

  Buy Jones Road Miracle Balm at Jones Road, £34

  buy now

• Jones Road The Mascara

  The only mascara Stylist beauty editor Morgan Fargo has worn since it was released in the UK, the Jones Road mascara is the perfect blend of moisture-rich, moveable but not smudge-able mascara, lengthening and volumising. It’s your lashes on their best, most healthy day ever. 

  Shop Jones Road The Mascara at Jones Road, £24

  buy now

• Jones Road Cheek and Lip Stick

  A multipurpose item that, again, Morgan hasn’t been far from since its launch, the creamy formula is intensely pigmented but blends out to a wash of natural-looking comfortable colour. This shade, chocolate mocha, is a blush-bronzer hybrid, the warm brown tones instantly adding life to a tired complexion.

  Shop Jones Road Cheek and Lip Stick at Jones Road, £34

  buy now

• Jones Road What The Foundation

  The foundation that broke the internet, the Jones Road What The Foundation is moisture-rich, created for people with dry or dehydrated skin or who love a dewy finish. A little goes a very long way but the finish is a veil of lightweight coverage that doesn’t streak or patch. Like skin, just slightly plumper, brighter and more even. 

  Shop Jones Road What The Foundation at Jones Road, £42

  buy now

• Jones Road The Everything Brush

  A brush that does it all, the broad, firm bristles diffuse creamy products quickly and wonderfully. Use with foundation, highlighter or cream blusher and bronzer for best results. 

  Shop Jones Road The Everything Brush at Jones Road, £40

  buy now

Images: Jones Road / Ben Ritter

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