Kate Moss looks radiant as she promotes new Diet Coke campaign

Kate Moss looks radiant as she promotes new Diet Coke campaign after taking on Creative Director role

She was named as the new Creative Director for Diet Coke last year. 

And Kate Moss looked sensational as she posed for a striking new image promoting the brand. 

The supermodel, 49, previously spoke about the importance of having her own ideas in the campaigns and it was clear she’d had quite the input. 

Kate handpicked prizes to be awarded to lucky winners in the brand’s LOVE What You LOVE promotion, offering customers the chance to win prizes including cosmetic products from her new wellness brand Cosmoss. 

She looked incredible as she posed for a promo shot sipping on a can of Diet Coke with bright red lipstick while gloved hands surrounded her. 

Stunning: She was named as the new Creative Director for Diet Coke last year and Kate Moss looked sensational as she posed for a striking new image promoting the brand

The Senior Brand Manager of Diet Coke, Omar said: ‘We’re delighted to be able to reward lucky fans with a journey into the world of our bold, stylish, and truly iconic Creative Director, Kate Moss. 

‘I mean, who wouldn’t want to experience Kate’s ultimate Diet Coke break? Sign me up!’

Kate joined forces with the soft drink company in celebration of its 40th anniversary, with her first move as creative director seeing her not only pose with the limited edition cans, but will see her star in campaign films and curated milestone events. 

She previously told MailOnline how she wasn’t just the face of the brand, but that her own thoughts and opinions were ‘translated into photoshoots’. 

The mother-of-one said: ‘I’m not just showing up and being a show-pony.’ 

Detailing how she connects to the campaign and the hard work she’s put into it, Kate explained: ‘I loved the idea of doing this because I had so many ideas.

‘The new Love What You Love campaign also really resonated with me too as I’ve always lived by that philosophy.’

‘I’ve got feelings about things, opinions that have been translated into the shoot. It’s proper. I’m not just showing up and being a show-pony.’

Businesswoman: The supermodel, 49, previously spoke about the importance of having her own ideas in the campaigns and it was clear she’d had quite the input

Kate could reportedly ‘be earning up to £5million for the partnership’ with Diet Coke.

An advertising source told The Mirror: ‘Far from her star having waned, the next stage of Mossy’s career is burning brighter than ever. She is still very much the hottest ticket in town.

They also revealed that according to Companies House, her business – Kate Moss Limited – is worth £11.8million, with the star making at least £3million alone last year from brand and modelling deals.

And her self titled modelling agency in which she oversees the new generation of catwalk stars is worth £3million alone.

Money maker: Kate could reportedly ‘be earning up to £5million for the partnership’ with Diet Coke (pictured at the drink’s 40th birthday celebration bash in November)

Source: Read Full Article