Gwyneth Paltrows Goop Fathers Day gift guide has sex toys and a Rolex

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When it comes to Goop gift ideas, your standard greeting card is hardly in the cards.

And the Gwyneth Paltrow-helmed lifestyle label didn’t ditch its propensity for (at times literally) buzzy product picks for Father’s Day, as it dropped a gift guide on Tuesday featuring everything from four-figure jewelry to sex toys.

“Gift categories for dads, brothers, uncles, boyfriends, and husbands have not seen much in the way of innovation,” the guide reads.

“But rather than reinvent this wheel, we decided it would be more fun to goop the [s–t] out of it.”

The ensuing picks include the Arcwave Ion sex toy ($199) and the Lelo Hugo ($219), dubbed “a hands-free vibrator for prostate stimulation.” (Albeit fewer pleasure products than the Mother’s Day gift guide, which included a grand total of eight vibrators this year.)

In true Goop fashion, there are also plenty of luxurious options, ranging from a Rolex watch ($11,395) to a God’s True Cashmere Tartan Shirt ($2,350) and a striped Metier Beach Blanket ($890) with a price tag of nearly $900.  

Not everything on the list is quite so splashy, however, as more budget-friendly buys include Nécessaire Body Wash ($25) and the least expensive item — the cherry on top, so to speak — Jack Rudy Cocktail Cherries ($17). 

And if you’re in a pickle looking for a sporty gift pick — that’s less pricey than the Gucci skateboard ($1,950), that is — there’s also the striped Tangerine Gardner’s Bay Pickleball Paddle ($85), which the site called “a dream to play with whether you’re an avid pickler or just starting out.”

Celebrity-approved labels also abound, as Goop featured not one but three products — including the Theragun Elite ($399) — from Therabody, a favorite of everyone from Oprah to Kylie Jenner.

Its skincare selections are equally as beloved; while stars like Kris Jenner and Hailey Bieber use versions of Augustinus Bader‘s moisturizer, Goop instead praised the brand’s Retinol Serum ($350) as “lightweight and silky.”

If you’re shopping for someone who’d rather keep their plants moisturized instead, there’s also the aptly-named Sowvital Plant Daddy Kit ($72).

Leaf it to Goop.

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