Heinz launches 100 limited-edition jars of Hot Cross Bun mayonnaise

2023-03-27

Hot Cross Bun mayo anyone? Heinz launches limited-edition jars of its latest bizarre concoction just in time for Easter

Heinz is launching a Hot Cross Bun mayonnaise for your Easter table this year
Made with toasted hot cross buns and Heinz’s traditional mayonnaise
READ MORE: Heinz relaunches baked beans pizza 20 years after pulling it

After confusing fans by launching a Creme Egg-flavoured mayo in 2019, and a Chocolate Orange blend in 2021, Heinz is at it again.

The latest bizarre concoction has landed in time for Easter, and combines classic mayonnaise with hot cross bun flavours.

The brand has launched its Heinz [Seriously] Good Hot Cross Bun Mayo, which is made from its classic mayonnaise, toasted hot cross buns, and swirled with cinnamon spices and fruit pieces.

The controversial sweet mayo will only be available in 100 limited-edition jars, which must be won before April 2nd.

Heinz is launching a Hot Cross Bun mayonnaise for your Easter table this year. Made with toasted hot cross buns and Heinz’s traditional mayonnaise

The brand has released it’s Heinz [seriously] Good Hot Cross Bun Mayo, which is made from its classic mayonnaise, toasted hot cross buns, and swirled with cinnamon spices and fruit pieces

To be in with a chance of winning one of 100 limited-edition jars of Heinz [Seriously] Good Hot Cross Bun Mayo, head to Heinz.co.uk to enter its #HotCrossBunMayo competition, which launches today and will run for one week only.

Katharina Kern, Brand Manager at Heinz, said: ‘From delicious chocolate orange to crème egg, people love Heinz’s sweet mayo combos as much as we love inventing new, eggs-citing products for our customers.

‘So, to wish everyone a very hoppy Easter this year, we’re giving 100 lucky winners the chance to get their hands on our Heinz [Seriously] Good Hot Cross Bun Mayo.’

The controversial sweet mayo will only be available in 100 limited-edition jars, which must be won before April 2nd

Whether you choose to double down on the hot cross bun flavour sensation by spreading it on the sweet treats or enjoy it straight from the jar, the team at Heinz are positive that you will love this ‘eggs-cellent’ addition to your Easter menu

The Kraft-owned brand isn’t afraid of mixing up its flavours and last week launched it’s booziest creation yet with Absolut vodka.

Heinz joined forces with the vodka brand to create a vodka sauce for your pasta of choice (the classic choice being penne).

The brands said they had been inspired by the recipe which went viral on TikTok in 2020 during lockdowns, when amateur chefs on the platform shared their own versions of the pasta recipe.

For lovers of the recipe who don’t feel they have the time to spend in the kitchen, the sauce will be available from Waitrose next month for £2.50 per jar.

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