Martin Lewis shares £79 hack to swerve Amazon price hike – but you have to be quick

2022-07-27

Martin Lewis has shared a genius hack that helps Amazon subscribers dodge the Prime price hike, but customers must act fast.

On Tuesday 26 July, online giant Amazon emailed its Prime customers to alert them to an increase in the cost of its memberships for both monthly and annual users.

The announcement sparked controversy amongst its customers and comes amid the ongoing cost-of-living crisis which has seen the monthly price rise from £7.99 to £8.99 a month, and the annual membership from £79 to £95.

However, the Money Saving Expert issued a warning to customers about the price hike on social media.

He penned: "Amazon Prime to hike price. On 15 Sept, the monthly membership price increases from £7.99 to £8.99, and annual membership from £79 to £95."

"If you currently pay monthly, and want to keep it, if you can afford switch to annual now, to get next year at £79. Pls share."

His clever method means that users will avoid the increase for a year and make the most of current prices.

Twitter users were quick to respond with some people saying they will cancel their Amazon Prime as a result of the increase.

One person said: "Incredible that a company as rich as Amazon thinks it is reasonable to hike their prices up. I think I might cancel in protest even if it inconveniences me."

Another user wrote: "I’m going to cancel Prime & Netflix and I also have YouTube that I pay for – that’s £40 a month saved."

A third person claimed: "Just had the email. What a hike. Blooming cheek. Can't live without Amazon though. What to do?"

"Charging the most the market will bear. So I for one won't be paying the new exorbitant rates. My renewal is in Aug so OK. When it expires I won’t renew. If everyone refused to pay the new rates Amazon wd drop the idea. Market doesn’t bear it!!

"If everyone cancelled their subscriptions then the ecommerce giant would be forced to drop the price back down," another added.

However, not everyone was outraged by the price hike and nonplussed by the idea of an Amazon Prime-less life.

One person quipped: "I don’t understand the outrage here. Personally if I got rid of Amazon tomorrow, my life won’t change one bit. Just don’t renew it. I won’t."

A spokeswoman for Amazon Prime said: "Prime offers the best of shopping and entertainment, and continues to improve each year.

"We have increased the number of products available with fast, unlimited Prime delivery, recently added ultra-fast fresh grocery delivery, and have significantly expanded our high-quality digital entertainment, including TV, movies, music, games, and books. With increased inflation and operating costs in the UK continuing to rise, we will change the price of Prime."

This comes as the cost-of-living crisis continues to tighten its grip on the UK and consumers face increasingly difficult choices with how they spend their money.

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