Meghan more ‘influential’ than Charles – but not as much as late Queen

Meghan Markle: Commentator on ‘difficult’ label

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A new study shows that Meghan Markle is more influential than King Charles as the new series of The Crown has aired on Netflix. Despite this, the late Queen Elizabeth II remains the most influential royal of all, with more Google searches, TikTok views, and Instagram hashtags combined than any other royal.

This included 4.7 million Google searches a month, 1.6 million Instagram hashtags, and 18.7 billion views on TikTok for Her Late Majesty.

The research was conducted by Financial World, which analysed global Google searches, TikTok views and Instagram hashtags for 29 of the most popular royals in the world, to see which one had the biggest influence of all.  

Kate Middleton, the new Princess of Wales, is the world’s second most influential royal, ranking ahead of the Duke and Duchess of Sussex in third and fourth place.

The Princess boasts 1.4 million Instagram hashtags, 2.9 million Google searches per month and 6.3 billion views on TikTok of videos.

Meghan, who left her official royal role in 2020, is the third most Googled royal of all, being searched 4.5 million times per month around the world.

Prince Harry is also one of the most influential royals on the list – ranking in fourth place. 

The Duke of Sussex rakes in 1.4 million Google searches a month, features in 1.1 million Instagram hashtags, and the hashtag #PrinceHarry has been viewed 7.3 billion times on TikTok.  

But surprisingly it was King Charles who ranked as the seventh most influential royal, behind both of his sons William and Harry.

Even the late Princess Diana, who died 25 years ago, ranked ahead of her former husband King Charles in fifth place.

Princess Diana, who is portrayed by Elizabeth Debicki in the latest season of The Crown, still pulls in 927,000 searches a year.

This, combined with the Princess Diana hashtag on TikTok being viewed 9.8 billion times, and the nearly 1.2 million Instagram hashtags on the list, makes her one of the most influential royals.  

Prince William, 40, ranked in sixth place in-between his parents, with 966,000 Google searches, 5.5 billion TikTok views and 1,042,300 Instagram hashtags.

In the last three places for most influential royals are Princess Anne, Princess Margaret and Queen Camilla respectively.

A spokesperson for Financial World commented on the findings for Express.co.uk.

They said: “This year has seen the monarchy transform with the death of the beloved Queen Elizabeth II in September.

“As King Charles begins his reign, many will be curious to see how he chooses to adapt the Royal Family to a new era and who he will choose to help him do so.

“Popularity and influence are vital for the tenure of the Royal Family, and this study provides a fascinating insight into the royals that have the widest reach and remain in the public’s favour.

“With a new season of the hit Netflix show, The Crown, revisiting the trials and tribulations of the King’s relationship with former wife, Princess Diana, it will be interesting to see how these rankings evolve.”  

Most influential members of the Royal Family

Royal	Rank	TikTok Views	Instagram Hashtags	Average monthly searches	Influence Score out of 30
Queen Elizabeth	1	18.7 billion	1,600,000	4,700,000	30
Kate Middleton	2	6.3 billion	1,400,000	2,900,000	24
Meghan Markle	3	5.9 billion	1,200,000	4,500,000	23
Prince Harry	4	7.3 billion	1,100,000	1,400,000	21
Princess Diana	5	9.8 billion	1,106,000	927,000	20
Prince William	6	5.5 billion	1,042,300	966,000	15
King Charles	7	3.2 billion	418,000	1,104,000	14
Princess Anne	8	878 million	86,400	367,000	8
Princess Margaret	9	706 million	76,600	471,000	7
Queen Camilla	10	191 million	34,600	281,000	3

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