Meet this year’s contestants on The Apprentice

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The latest series of The Apprentice will be launching on BBC One on Thursday (January 5) at 9pm with more wide-eyed entrepreneurs being put through their paces. As always, the potential business partners will be hoping to impress mogul Lord Sugar in the weekly tasks and turning around a profit. Here’s a look at the candidates ahead of their debut on the BBC programme this week.  

Who is in The Apprentice cast?

Avi Sharma

Occupation: City Banker

Lives: London

Avi Sharma is the youngest of this year’s business innovators and is hoping Lord Sugar’s investment in his idea will take him out of the City ‘rat race.’

Bradley Johnson

Occupation: Director, Construction Company

Lives: North Yorkshire

The self-made businessman says he has a drive and determination to succeed after building up a company from scratch, however, he admitted public speaking was his Achilles’ Heel.

Dani Donovan

Occupation: Owner, Hair Salon

Lives: Hertfordshire

After starting her business as a teenager, Dani Donovan is hoping her idea will win over Lord Sugar and teased she was capturing a huge gap in the market.

Denisha Kaur Bharj

Occupation: Financial Controller

Lives: Leicestershire

Denisha Kaur Bharj says her hard work and determination are the key to her success and hopes Lord Sugar’s investment will be the first step towards her building her own empire.

Emma Browne

Occupation: Senior Account Executive

Lives: County Kildare

Emma Browne says she has a unique business idea and is fully committed to making it a success and has over five years of sales experience, which should help with the tasks.

Gregory Ebbs

Occupation: Owner, Online Antiques Marketplace

Lives: Shropshire

Not only does Gregory Ebbs own an online antiques company but he also serves as a local councillor and in the past served as a professional cannon-firer. He will be hoping his idea can stand up to Lord Sugar’s scrutiny and says it’s a “fantastic principle”.

Joe Phillips

Occupation: Safari Guide, South Africa

Lives: Worcestershire

As the self-confessed ‘James Bond of the business world’, Joe Phillips is a safari guide with a zoology degree who has gone into business with the hopes his idea will “help to save the ocean one lip balm at a time”.

Kevin D’Arcy

Occupation: Accountant

Lives: Dublin

After launching a water sports equipment business during lockdown while juggling a job in finance, Kevin D’Arcy is hoping Lord Sugar’s investment injection will take his company to the next level.

Mark Moseley

Occupation: Owner, Pest Control Company

Lives: London

Ex-soldier Mark Moseley has worked with people from all walks of life over the years and is used to hostile conflict zones with the boardroom being a cinch for him. Given his line of business in pest control, Mark says the industry is worth hundreds of millions of pounds and he can grow his business the quickest of all the entrepreneurs.

Marnie Swindells

Occupation: Court Advocate

Lives: London

Not only is Marnie Swindells a gold-winning boxing champion and says her experience coupled with Lord Sugar’s years in the business world would be a winning combination.

Megan Hornby

Occupation: Owner, Sweet Shop & Cafe

Lives: East Yorkshire

Megan Hornby will be hoping her idea will catch Lord Sugar’s eye, saying she’s stated a business with a real niche and had made a success of it to date.

Reece Donnelly

Occupation: Owner, Theatre School

Lives: Glasgow

After launching his first business at 19 with a nous for business, Reece Donnelly says he has a track record for building success and hopes to make his home nation of Scotland proud as Lord Sugar’s first candidate to hail from the country.

Rochelle Anthony

Occupation: Owner, Hair Salon & Academy

Lives: Bedfordshire

Rochelle Anthony says she does business with “a hint of glam” and hopes her knowledge of the hair industry will be the key to her success in winning Lord Sugar’s investment.

Shannon Martin

Occupation: Owner, Bridal Boutique

Lives: West Yorkshire

Shannon Martin is the first candidate hoping to shore up investment from Lord Sugar in the lucrative wedding industry with her million-pound company.

Shazia Hussain

Occupation: Technology Recruiter

Lives: London

Shazia says she is able to find niches within business which could help her in the process as well as hoping to shine a spotlight on women with neurodiversity within the corporate arena.

She said: “My USP is my ADHD, which means I can process information faster than others. This often means that my reaction time is quicker, and I look at things differently.”

Simba Rwambiwa

Occupation: Senior Sales Representative

Lives: Birmingham

Self-confessed “perfectionist” wants to shake up the business world and says his idea guarantees profit and will improve people’s lives.

Sohail Chowdhary

Occupation: Owner, Martial Arts School

Lives: Southampton

Raised on a council estate, Sohail has had to fight and constantly prove himself and has a track record for success, hoping Lord Sugar will be willing to support his martial arts business.

Victoria Goulbourne

Occupation: Owner, Online Sweet Business

Lives: Merseyside

Finally, former flight attendant Victoria Goulbourne says she has the acumen and skills needed to be a valuable business partner to Lord Sugar.

She said: “During the pandemic I had to change my career suddenly, I identified a gap in the market where there are no pick and mix sweets presented aesthetically. My business took off quickly and with Lord Sugar’s investment I know it could fly.”

The Apprentice starts on BBC One on Thursday, January 5 at 9pm

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