AI tools to help decide TV and film age ratings
Film censors developing ‘bespoke’ AI tools to help decide TV and film age ratings
- British Board of Film Classification to explore using AI solutions for classification
- ‘Alpha testing’ of the tool has achieved 80 per cent accuracy in finding issues
Film censors are to use artificial intelligence to help decide the age ratings for movies.
The British Board of Film Classification (BBFC) yesterday revealed it is to ‘explore the power of AI solutions in content classification’.
It said it is developing a prototype for a ‘bespoke AI tool’ that will ‘identify and tag content issues’.
Compliance officers at the BBFC currently sit through films and TV shows to make their classification decisions and recommendations.
But yesterday’s announcement suggests that much of this work could one day be taken on by machines.
Film censors are to use artificial intelligence to help decide the age ratings for movies (file image)
The British Board of Film Classification (BBFC) yesterday revealed it is to ‘explore the power of AI solutions in content classification’ (file image)
The BBFC revealed it has teamed up with Amazon Web Services for the project.
It added that ‘alpha testing’ of the tool had started and had achieved 80 per cent accuracy ‘when identifying content issues’.
The project, partly funded by the Government’s national innovation agency, includes a ‘tagging tool’ and an ‘age rating tool’.
The first is designed to ‘identify and tag content issues’ in line with BBFC guidelines.
The second uses AI to ‘generate accurate, localised age ratings’ according to different countries’ rules.
Former TV news presenter, Natasha Kaplinksy, president of the BBFC, called it ‘an incredibly exciting transition’, while Tory MP Giles Watling said: ‘We don’t want AI doing everything for us, do we?’
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