Bakery boss invents own sprinkles after told to withdraw illegal ones

Sprinklegate bakery boss invents his OWN sprinkles that are ‘the brightest in the UK’ after he had to withdraw best-selling products after one complaint that they were decorated with illegal US-imported versions

• Get Baked bakery had to stop using US-imported sprinkles after a complaint
• The sprinkles contained E127 which has been linked to hyperactivity in kids
• Boss of the Leeds bakery Richard Myers instead produced his own legal version 
• Expen$ive sprinkles sells 160g bottles for £12 all the way up to 1kg bags for £40

A bakery boss scolded for using illegal sprinkles imported from the US has found a ‘legal loophole’ to produce his own version – and promises they’re the brightest in the UK.

Get Baked was at the heart of ‘Sprinklegate’ and had to withdraw some its best-selling products after an anonymous tip-off by one disgruntled customer saw it get raided by Trading Standards last year.

Inspectors found the sprinkles contained E127, which has been linked to hyperactivity in kids and is only allowed in candied cherries.

Officers quizzed bakery boss Richard Myers over the US-made sprinkles – said to be brighter than ones made in the UK – and seized samples for testing.

He was then forced to pull much-loved products from the shelves in his Headingley, Leeds bakery while loyal fans rallied round the popular shop.  

Richard then took matters into his own hands and created Get Baked’s very own – and very much legal – version of the vibrant decorations called Expen$ive sprinkles.

He now says ‘Sprinklegate’ was one of the best things that could have happened to his business. 

Get Baked was at the heart of ‘Sprinklegate’ and owner Richard Myers had to withdraw some its best-selling products after an anonymous tip-off saw it get raided by Trading Standards last year

Richard took matters into his own hands and created Get Baked’s very own – and very much legal – version of the vibrant decorations

Expen$ive sprinkles sells 160g bottles for £12 all the way up to 1kg bags for £40

A set of three bottles costs £22.50, while a 500g bag costs £25 – and Richard promises they’re the brightest sprinkles in the UK

The 33-year-old said: ‘People ask me why I’m so passionate about sprinkles and it’s because, for me, sprinkles are a great source of nostalgia.

‘When I think of the vibrant, multicoloured fun-pellets that should spring to all our minds when we think of sprinkles, I’m taken back to my childhood.

‘Sprinkles in this country are a f*****g disgrace.

‘If anything, their pastel nature takes away any vibrancy and celebratory feel to whatever has the misfortune of being adorned with them.’

After his run-in with Trading Standards, Richard thought it was highly unlikely that Get Baked would find any legal sprinkles worth using.

He tried to use British-made sprinkles but says they looked dull and the colour ran.

The married dad-of-one took matters into his own hands and decided to make sprinkles that looked like the US ones but were compliant with UK law.

Get Baked spent eight months figuring out what they call a ‘legal loophole’ to produce US-style sprinkles – and the mission didn’t stop there.

Richard set up a brand new business selling the vibrant decorations so people could make their own bakes exciting at home too.

The new sprinkles look similar to the US ones but the difference is they are compliant with UK law

Richard has dubbed the company ‘the home of the world’s best sprinkles’ and is excited about his new venture

The bakery boss insists his new sprinkles are ‘the best you can get’ and even plans to launch a course that includes how he set up his business

Richard is pleased he took matters into his own hands to create this product and has ensured full compliance with EU regulation

He said: ‘The funny thing is, ‘Sprinklegate’ evidently ended up being one of the best things that could happen to Get Baked.

‘It catapulted the business to realms that are very difficult to find yourself in, without a great deal of luck – which is what all that any of it really was.

‘The only skill on my part was capitalising on it all and I would advise anyone to do the same in that position.’

Expen$ive sprinkles sells 160g bottles for £12 all the way up to 1kg bags for £40.

A set of three bottles costs £22.50, while a 500g bag costs £25.

Richard has dubbed the company ‘the home of the world’s best sprinkles’.

He penned: ‘We are incredibly excited to supply hobby bakers, home bakers, small dessert shops, large bakery chains, retailers, and everything in between.

‘With a product that we’ve done everything you can imagine to retain the quality of, whilst ensuring full compliance with EU regulation.

‘You don’t realise how vibrant our sprinkles actually are until you see them next to the standard, morbid as s**t British alternative.

‘They’re the best you can get and it’s as simple as that.’

Richard even plans to launch a course that includes how he set up his sprinkle business on the back of the cookie-fuelled drama.

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