Direct mail postcard layout strategies that you must know

The postcard is among the most basic direct mail forms in the real estate sector. It is just as effective as a pamphlet or letter in its capacity to grab the attention of your targeted clients. 

Direct mail postcards are less complicated in design, so creating and sending them out should be easy. However, there are ways to do it correctly to earn an excellent ROI.

You may have precise information, a well-thought-out strategy, and an appealing deal for the real estate market. However, if your design for your real estate postcard isn’t working, you are losing money and, more importantly, your customer’s attention. 

Your postal cards should break through all the things your customers have to deal with daily. This is the only way to effectively engage with your audience and make them your newest and most gratifying customers.

Here are direct mail postcard layout strategies that ease the burden of designing and sending out an effective real estate marketing campaign.

Keep It Simple

Don’t attempt to make your card over the top. It is tempting to fill it with extravagant sales copy and images trying to cover as much territory as possible. But it is better to go for a simple design.

Your customers need to grasp the essential information with only a glance. Maybe it’s about that sale coming up within two weeks to “valued clients.” Perhaps your real estate practice is introducing an innovative service. Whatever the subject, make sure it is the highlight. For example, if you are sending coupons, limit them to one offer.

Find the Front and Back to work together

Whether the recipient prefers the back or the front of your card, both sides should be able to complement each other.

You could, for instance, use a simple title such as “Amazing Properties Within Your Budget” on the front, along with graphics or images. Then, on the flip side, you can

mention the address, including two or three bulleted advantages that provide or reinforce your message.

The key is to make it more effortless for your client to understand the benefits you are providing and then do something about it.

Run An Enticing Headline

The headline on direct mail postcards is among the most crucial elements of your marketing campaign. The headline should be concise and engaging to get the client’s interest. Use dollar signs, numbers, percentages, etc.

Show Great Pictures

The appropriate images, regardless of whether they are professional-quality photos or graphics, will help promote your message, vision, and trustworthiness. 

The pictures you upload should be:

  • Crisp, clear, and high-resolution (no blurry or fuzzy images).
  • True to your brand.
  • Correctly placed to back your copy and headlines, and not take them over.
  • Able to make the most of space.

Do you recall what was written in the previous paragraph about a packed postcard?

Beware of the temptation to fill all that extra space with content. Instead, make sure to leave areas of white space. Your message, call-to-action, and other elements sparkle when they harmoniously match.

Focus on colors

Whatever your message or offer is, it will help readers understand the structure and flow you have created between text and graphic elements by highlighting certain aspects and minimizing others. The colors of a postcard can make it appealing to the eyes. A well-planned visual clue can move your customer through the sales funnel quicker towards deciding to purchase.

Limit information carefully

Your customers’ attention is priceless. You should focus on the most crucial information with the appropriate headlines and subheads, including your

proposition and a few bullet points. You should direct the customer to a landing page for additional information they might need to consider your offer seriously.


Your budget, audience, and schedule each have advantages that need to be evaluated against each other when designing your postage and postcard mailing.

Knowing what to do, even with the most straightforward letter, can be difficult. However, the design of postcard guidelines provided above will offer a quick overview of the various aspects you need to consider.