Elon Musk announces new joke fragrance Burnt Hair

‘With a name like mine, it was inevitable!’: Elon Musk announces new joke fragrance Burnt Hair that he describes as ‘The Essence of Repugnant Desire’ – and quickly sells 10,000 bottles at $100 each

• Musk, 51, announced what he calls a new fragrance named Burnt Hair to his 108.6 million Twitter followers on October 9 
• The scent, which appears to be fully available to purchase on Musk’s Boring Company website, comes in a red bottle with a wide figure and costs $100 
• ‘With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?’ 
• The page advertising the fragrance includes further tongue in cheek statements, calling the scent ‘The Essence of Repugnant Desire’
• It includes further quotes, attributed to no one, saying Burnt Hair is ‘Just like leaning over a candle at the dinner table, but without all the hard work’ 
• He later bragged about having sold 10,000 bottles, adding ‘Can’t wait for media stories tomorrow about $1M of Burnt Hair sold’ 

Tesla CEO Elon Musk says he’s given into the ‘inevitable’ as he has put his own perfume line up for sale.

Musk, 51, announced what he calls a new fragrance named Burnt Hair to his 108.6 million Twitter followers on October 9. 

The billionaire went further into details Tuesday morning, saying ‘With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?’ 

The scent, which appears to be fully available to purchase on Musk’s Boring Company website, comes in a red bottle and costs $100. 

The page advertising the fragrance includes further tongue in cheek statements, calling the scent ‘The Essence of Repugnant Desire.

Tesla CEO Elon Musk appears set to attempt to innovate in an industry no one expected him, but with a humorous twist that references his own name

Musk, 51, announced what he calls a new fragrance named Burnt Hair to his 108.6 million Twitter followers on October 9

It includes further quotes, attributed to no one, saying Burnt Hair is ‘Just like leaning over a candle at the dinner table, but without all the hard work’ and that it will allow you to ‘Stand out in a crowd! Get noticed as you walk through the airport.’

Musk has continued to joke about the scent on Twitter, saying ‘I guess this joke is a slow burn’ and saying ‘you can pay for it with Doge[coin]!’

He later bragged about having sold 10,000 bottles, adding ‘Can’t wait for media stories tomorrow about $1M of Burnt Hair sold’ and his Twitter bio now lists Musk as a ‘Perfume Salesman.’ 

The Boring Company appears to be fully selling the bottle alongside some of Musk’s other jokey products, which include what he describes as ‘not a flamethrower’ that remains on the company website after selling 20,000 to raise $10million in funds.

It’s unclear if the fragrance is similarly meant to fund anything specific. DailyMail.com has reached out to The Boring Company for comment.

Musk has continued to joke about the scent on Twitter, saying ‘I guess this joke is a slow burn’ and saying ‘you can pay for it with Doge[coin]!’

The stunt comes as Musk continues his quest to become CEO of Twitter. 

A Delaware judge has delayed the trial in Twitter’s lawsuit against Elon Musk, giving the billionaire an October 28 deadline to close his $44 billion acquisition of the company.

In an order issued on Thursday, Judge Kathaleen McCormick said Musk has until 5pm on October 28 to complete the agreed merger, warning that otherwise the trial will be rescheduled for November.

The stay of trial, which had been scheduled to start October 17, was a small victory for Musk, who earlier in the day filed a motion asking for more time to shore up financing for the transaction.

However, by drawing a line in the sand with the closing deadline, the judge also appeased Twitter, which has been seeking a hard timeline for completing the deal. 

A Delaware judge has delayed the trial in Twitter’s lawsuit against Elon Musk, giving the billionaire an October 28 deadline to close his $44 billion acquisition of the company

Musk says that if they stay the trial he could make up the money. Twitter CEO Parag Agrawal is pictured here

Musk surprised investors on Monday when he suddenly announced he would abide by his April agreement to buy the company at $54.20 a share if Twitter dropped its litigation against him

Twitter had opposed pushing back the trial, calling it ‘an invitation to further mischief and delay.’

Lawyers for Twitter argued in a letter to the court that Musk ‘should be arranging to close on Monday, October 10,’ but is instead refusing to ‘commit to any closing date.’ 

Twitter disputed Musk’s claim that the company is refusing to accept his renewed bid, which Musk told the company about earlier this week after trying to terminate the deal over the summer.

Twitter has been seeking a court order to force the completion of the merger and said it intends to close the deal at the price of $54.20 per share, which Musk proposed in a signed agreement in April. 

The company had been using the looming trial as pressure to force Musk to close on the transaction and opposed any delay as it tried to force ironclad assurances or an actual closing on the deal.

In their letter to the court, Twitter’s lawyers called Musk’s side disingenuous for suddenly renewing the original buyout offer just days before the trial was scheduled to begin.

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