Hipster coffee brand is slammed for pulling advertising from GB News
Hipster coffee brand Grind is slammed for pulling advertising from GB News after social media pile-on from eco-activists who accused it of ‘funding hate’
- Grind responded to one user by saying that the channel ‘slipped by us’
A hipster coffee brand is facing a backlash for pulling all advertising from broadcaster GB News after it was accused of ‘funding hate’ by eco-activists.
Grind, which is based in Shoreditch, north east London, announced it had ‘pulled all future spend’ from the news channel after it was called out online.
The coffee brand was tagged in a compilation of various GB News presenters criticising eco-warrior Greta Thunberg by the Twitter account StopFundingHeat.
In a tweet directed at the brand, StopFundingHeat said: ‘Hi @Grind – we’re sorry to say that your advertising has been spotted showing up on GB News, which pushes out messages like this – surely this isn’t the kind of channel that you’d want to be aligned with?’
A separate Twitter user also demanded Grind halted its advertising on the television channel: ‘ Hey @Grind, please confirm you will stop advertising in Gbnews.’
Several others followed suit, with Grind quickly complying before claiming that GB News was part of a long list that ‘slipped by us’.
Grind (pictured) is a Shoreditch-based coffee chain
Grind, which is based in Shoreditch, north east London, announced it had ‘pulled all future spend’ from the news channel after it was criticised for its affiliation with it. The coffee brand was tagged in a compilation of various GB News presenters criticising eco-warrior Greta Thunberg by the Twitter account StopFundingHeat
A tweet said: ‘Hey Tariq. We can confirm we’ve pulled all future spend from GB News. Thanks very much for bringing this to our attention.’
Twitter users then slammed the brand for its response, with one user mimicking the brand’s ‘woke’ reply by saying: ‘Hey @Grind, we can confirm we’ve pulled all future spend on Grind coffee from our household kitchen and company cafeteria. Thanks very much for bringing this to our attention (it’s awful coffee).’
Another said: ‘Hi @Grind, I see you sell coffee which I love, and particularly Nespresso, which I use. But since you endorse censorship and back up the ignorant, hate filled bigotry of cancel culture I’ll be sure to never, ever use you!’
Other users hit out at the brand, with one writing ‘#GoWokeGoBroke’.
A small minority of Twitter users leapt to the defence of the brand and it’s decision, with one pointing out that ‘it’s a private company’, before saying it was ‘free to choose’ where it spend its advertising budget.
Twitter users leapt to take aim at the coffee brand after it decided to pull its advertisement from GB News
A large number of customers have threatened to boycott Grind, which could end up following a similar path to that of US brewery Bud Light, which has suffered a huge hit in sales after partnering with a transgender influencer Dylan Mulvaney.
Sales of the brand dropped 27.9 percent on last year in the week ending June 24, which is slightly better than its worst decline on record – 28.5 percent the week before, according to Nielsen IQ data.
But Bud Light’s sales have tanked since April, when transgender influencer Dylan Mulvaney shared a video to Instagram of a customized Bud Light can that the brand had sent her as a gift.
Sales of the beer have continued to decline as the company continued to alienate an increasingly large portion of the market.
Initial outrage was from conservative drinkers, offended by the partnership. But following that backlash, Bud Light’s parent company Anheuiser-Busch failed to offer public support to Mulvaney.
MailOnline has contacted both GB News and Grind for comment.
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