M&S boss is forced to step in to row back on controversial teacake ban

2022-12-18

Marks and sparks fly as M&S boss is forced to step in to row back on controversial teacake ban that would have seen store’s cafes stop selling popular chocolate biscuit after 11am

Customers took to social media and wrote to The Daily Telegraph to complain
‘Toasted teacakes are now a breakfast item and not served after 11am’
BBC Radio 3 presenter Petroc Trelawny tweeted the letter
The tweet received more than 3,000 likes and almost 400 retweets

The boss of Marks & Spencer has stepped in to reverse a ban on the store’s cafes selling teacakes after 11am.

Upset that they couldn’t have them with their afternoon tea as usual, customers took to social media, and even wrote a letter to The Daily Telegraph, to complain.

Marion Hansford, from Newport Pagnell, Buckinghamshire, wrote: ‘Last week, when I asked for a toasted teacake, I was told that toasted teacakes are now a breakfast item and not served after 11am. Words fail me.’

The baked sweet buns made with spices and dried currants or sultanas are served cut in half, toasted and then buttered.

The boss of Marks & Spencer has stepped in to reverse a ban on the store’s cafes selling teacakes after 11am

Upset that they couldn’t have them with their afternoon tea as usual, customers took to social media, and even wrote a letter to The Daily Telegraph, to complain

They were traditionally served at afternoon tea, as a snack with a cuppa. More recently, they have been served with coffee in the morning.

BBC Radio 3 presenter Petroc Trelawny tweeted the letter, which received more than 3,000 likes and almost 400 retweets – including one copying in M&S chief executive Stuart Machin.

He replied: ‘Done. Toasted teacakes will be back on the all-day menu.’ Before the U-turn, Twitter users joked about M&S’s bizarre decision to restrict teacakes to the breakfast menu.

Graham Brack tweeted: ‘If teacakes were only available at teatime, I could understand the restriction, but have we sunk so far that people are offered teacakes for breakfast?’

Douglas McWilliams wrote: ‘You would have hoped that the clue that they were not a breakfast item was in the name?’

Marks & Spencer said: ‘One of our most popular menu options, they can be enjoyed all day in any of our 330 cafes.’

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