Ticketmaster apologizes; Taylor Swift says watching fiasco has been ‘excruciating’

Taylor Swift on Friday responded to fan frustration over the botched presale for her upcoming “The Eras” tour which led to Ticketmaster's decision to cancel the public sale of tickets.

In her Instagram story, Swift wrote it "goes without saying that I'm extremely protective of my fans."

"It's really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse," she wrote in the message, which doesn't name Ticketmaster but alludes to the ticketing debacle.

"There are a multitude of reasons why people had such a hard time trying to get tickets and I'm trying to figure out how this situation can be improved moving forward," she wrote. "I’m not going to make excuses for anyone because we asked them multiple times if they could handle this kind of demand and we were assured they could."

She added that it was "truly amazing" that 2.4 million people got tickets.

"But it really pisses me off that a lot of them feel like they went through several bear attacks to get them," she wrote.

On Friday night Ticketmaster, apparently responding to mounting scrutiny over the fiasco from fans, lawmakers and authorities, apologized to the star.

"We want to apologize to Taylor and all of her fans — especially those who had a terrible experience trying to purchase tickets," the seller said.

A Twitter post linked to an updated explanation of the events that led to long waits, a crashing website, and limited opportunities to buy.

A sometimes-heartbreaking presale rush for tickets frustrated many fans. Those seeking tickets were subjected to hourslong waits and a website that sometimes crashed, sending them back to the beginning of a virtual queue with thousands ahead of them.

Swift recently added 17 dates to the U.S. tour, which kicks off in March in Arizona and ends in August in Los Angeles. The tour will consist of 52 concerts.

Ticketmaster tweeted Thursday that “due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift | The Eras Tour has been cancelled."

Swift addressed those who didn't get tickets directly, saying "my hope is to provide more opportunities for us to all get together and sing these songs."

"Thank you for wanting to be there."

Ticketmaster said on Thursday more than 3.5 million people pre-registered for the Taylor’s Verified Fan sale, the largest in its history. Typically, it said, 40% of fans invited to purchase tickets actually do so, and they buy an average of three tickets.

That meant 1.5 million fans were invited to buy tickets, while the remaining 2 million were waitlisted.

The California-based company said that the Verified Fan process usually restricts the number of people coming to buy tickets but that it didn’t work as intended this time.

“The staggering number of bot attacks as well as fans who didn’t have invite codes drove unprecedented traffic on our site, resulting in 3.5 billion total system requests — 4x our previous peak,” Ticketmaster said.

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