TikTok sensation and 'Wakey Wines' owner is a convicted drug dealer

Revealed: Owner of Yorkshire off-licence Wakey Wines is a convicted drug dealer who was jailed for eight years for selling heroin and crack – as his shop is temporarily ‘banned’ from TikTok after he sold £1.99 energy drink Prime for £100-a-bottle

  • ‘Wakey Wines’ had cultivated a huge online following for its viral videos
  • Customers seen posing with bottles of Prime energy they buy for inflated prices 
  • One clip shows a woman boasting of spending £1,200 on the energy drinks 

The owner of an off-licence which became a social media sensation among children is a convicted drug dealer who spent four years behind bars, it was revealed today.

Mohammad Azar Nazir, 42, was jailed for eight years for dealing heroin and crack cocaine in 2015. He now runs Wakefield Wines which has gained a huge online following on TikTok

Mohammad Azar Nazir, 42, was jailed in 2015 for dealing Class A drugs including heroin and crack cocaine, but has since cultivated a huge online following running ‘Wakey Wines’ in Wakefield, West Yorkshire.

His off-licence, once dubbed Britain’s ‘most expensive newsagent, had its TikTok account temporarily banned after it emerged he was flogging the £1.99 energy drink Prime for upwards of £100 per bottle.

He has even attracted the ire of one the drink’s creators, Olajide Olatunji – better known by his stage name of KSI – who has warned his own followers not to buy Prime at grossly inflated prices. 

In Nazir’s viral videos, customers are seen posing with bottles of Prime – the energy drink founded by YouTube stars KSI and Logan Paul that is sold for just £2 at major retailers – that they have reportedly bought for hugely inflated prices.

In one clip, a female customer boasts how she paid more than £1,200 for cans of the energy drink as the shop’s proprietor prompts her to describe his business as the best in all of Wakefield.

Wakey Wine’s owner Mohammad Azar Nazir claimed he was banned from TikTok in the wake of the furore over Prime

Nazir, who was jailed for eight years for dealing heroin and crack cocaine in 2015, addressed his own criminal past in a video shared online and apologised after admitting it had been the ‘biggest mistake’ he ever made.

Last January, he told his social media following: ‘In 2015, I was selling drugs, I was doing wrong… I made the biggest mistake of my life.

‘I came out of prison in 2019, I have changed my life around. I don’t have [sic] nothing to do with Class A drugs, I work hard for my money now.

‘I was that [a drug dealer] in the past. I was the biggest numpty you could ever meet… I made the biggest mistake selling drugs and I regret that to this day.’

Nazir and his criminal accomplice would conduct drug deals outside Wakefield’s magistrate’s court, railway station, supermarkets and maximum security prison.

Pictures shared on his ‘Wakey Wines’ Instagram account show the businessman posing with young children who have eagerly purchased bottles of Prime. 

Nazir had previously claimed his business was the only one in England to have stock of wildly popular cans, and claimed he was selling them for £100 each. 

The Wakefield-based off-licence also started selling merchandise based on slogans from their videos after amassing a horde of online followers. 

However, Nazir was forced to take to Instagram yesterday evening to share a statement regarding his temporary TikTok ban.

He wrote: ‘Today there is a well known influencer trying to tarnish my business I have been building up for years. 

‘I have now been banned off TikTok at 500k I’ve been working so hard for this. All my videos are all for fun, I saw a business idea with WFD sweets just like any other businessman and I took that opportunity.

‘Some jealous horrible people. Please report these posts and help me!’ 

A TikTok spokeswoman confirmed to MailOnline that TikTok had mistakenly banned his account. 

People are understood to have travelled hundreds of miles to get their hands on the hugely popular drink at Wakey Wines.

Nazir’s videos have even attracted the ire of one the drink’s creators, Olajide Olatunji – better known by his stage name of KSI (pictured left) – who has warned his own followers not to buy Prime at grossly inflated price 

The hype around Prime energy drink has been fuelled by the fact some people have been advertising bottles on eBay and social media at vastly inflated prices

The Wakefield newsagents went viral on TikTok with a video showing a group of women pay £145 for six bottles of Prime.

Other videos revealed a pair of young women travelled 133 miles from Carlisle, Cumbria, to Wakefield for the drink, which some punters have flogged on eBay for more than £300.

Influencer and rapper KSI himself intervened in the row after footage emerged of people paying over the odds for his drink.

He wrote on Twitter: ‘Wakey Wines is charging people £20 per Prime. £145. Fam you’re getting ripped off.

‘Why is she doing this? No do not pay that much for Prime.

 ‘£2 is way better than £25 bro. Come on this is outrageous. You should not be paying £25 for one bottle of prime.’

The frenzy over the energy drink, which has seen some desperate parents travel hundreds of miles in fruitless quests for Prime, has prompted entrepreneurial spirits across Britain to try their hand at making some quick cash.

Ten-year-old Charlie Smith, dubbed ‘little Del Boy’, made hundreds of pounds selling empty bottles of Prime energy drink online.

Nazir had previously claimed his off-licence was the only one in England to have stock of the wildly popular bottles of Prime, and said he was selling them for £100

Wakey Wines has been selling the coveted drink for a whopping £24 per bottle and claimed they sold six for £145 in November 2022

Wakey Wines in Wakefield, West Yorkshire, was once dubbed Britain’s ‘most expensive newsagent and has cultivated a huge online following for its social media clips but has now reportedly been banned from social media platforms. Pictured: owner Mohammad Azar Nazir

Youngsters who manage to get their hands on a bottle are reportedly being bullied, mugged and robbed for their prize.

It comes as there were scenes of pandemonium in Aldi stores across the UK last month after shoppers captured the moment children clambered over aisles to grab the popular energy drink. In some stores, cans of Prime were sold out within three minutes.

One mother told MailOnline her son had a bottle stolen out of his hand by an elderly pensioner while another father said: ‘People who were in the queue first were pushed and shoved out the way when the doors opened.

‘People losing their minds – my kids were pushed by grown adults over a drink.’

Lengthy queues were seen forming from 6am with footage inside the shops showing adults tussling with children to try and get their hands on them.

An Aldi spokesman said at the time: ‘We’re sorry that some customers were unable to get their hands on this product, however, demand has been extremely high.

‘We limited purchases to one of each variant per customer so that as many customers as possible had a chance to buy it.’

KSI and Logan Paul released the drink in June last year and have been promoting it a celebrity boxing matches and football games across the UK.

Supermarkets have been forced to ration customers’ purchases to just three bottles per transaction to maintain their dwindling supplies. 

Demand for the drinks is still massively outpacing supply six months on as youngsters try to emulate their social media heroes.

The hype around the drink has been fuelled by the fact some people have been advertising bottles on eBay and social media at vastly inflated prices.

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