Love Island’s Mehdi Edno to make just £13 per post after new social media policy

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Mehdi Edno is set to earn just £13 a post on Instagram after joining the line-up for this year’s Love Island.

The popular reality show has previously boosted the careers of influencers and seen them become millionaires, however, for the first time ever, the family of stars on the show will not be allowed to post on social media while they’re away in the villa.

This means it will be particularly hard for stars to cash in on brand deals while appearing in the show and will impact those who have a small following the most.

With the least followers in the group, Mehdi, with 7992 followers, is set to be the lowest-paid contestant – making just £13 per post, according to new research.

Generally speaking, the girls stand to make significantly more money online than the male contestants, with an average per-post value of £70, compared to the boys’ £23.

Instagram is arguably one of the most important revenue streams for the Islanders – beyond brand partnerships – as they look to boost their social influence after departing from the villa.

This is easier said than done, as you’d need at least 6.25 million followers in order to make the current national living wage (£20,632) if each were worth 0.0033p.

So, as well as attracting fans, Islanders will have to upload engaging content to boost their per-post value.

They might struggle to do so until they leave the villa, however, as this year’s contestants won’t be allowed to hand over the reins of their Instagram pages to a friend or family member.

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Discussing the research, a JeffBet spokesperson said: “Love Islanders are becoming an increasingly valuable marketing tool for many businesses, so naturally this year’s contestants will be hoping to boost their popularity to attract the biggest and best brands.

“Whilst everything can change subject to what occurs on the show, it’s likely that Molly Marsh will be a high-earner from this year’s series, as she’s got all the makings of an influential Islander – including an existing fan base, creator account and famous friends.”

The only contestant from the new series – which airs next Monday – that has a creator account is Molly Marsh, meaning the others are yet to make the switch.

Creator accounts are recommended for the Islanders as they allow them to filter out DMs, schedule posts, add industry-related labels to their bios, and add sponsored links to stories.

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Molly’s famous family no doubt helped to boost her online popularity prior to being scouted for the villa, as she’s the daughter of Coronation Street star Janet Marsh, who also appeared in Bodies, In The Dark, Love, Lies and Records, and Still Open All Hours.

Fans certainly seem curious about the connection, with Google Trends data showing searches for ‘Molly Marsh mum’ skyrocketed by 9,900 per cent once the line-up was announced.

The content creator’s online popularity puts her in good stead to make a fortune through branded posts, collabs and sponsorship deals, as her follower count is already almost three times higher than Molly-Mae Hague’s was before she ventured into the villa.

However, she has a long way to go before she reaches Molly-Mae’s earning potential, as the mogul reportedly earns a whopping £20,230 per sponsored post.

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