In The Style ‘sad and frustrated’ as Dame Deborah’s charity t-shirts are ripped off after her death

Deborah James sadly passed away on Tuesday 28 June at the age of 40 after her five year battle with bowel cancer.

Having raised over £6million with her bowel cancer fundraiser back in May, it's no surprise that the last photo Deborah took on her Instagram page was of her celebrating her In The Style clothing collection, which also raised over £1m for Cancer Research UK.

But since her heartbreaking death, Adam Frisby of In The Style has expressed his frustration as Dame Deborah’s charity t-shirts were ripped off.

Adam took to his Instagram shortly after Dame Deborah's death to confront the issue, writing: "Guys I'm so sad and frustrated I'm having to mention this and unfortunately I've had so many messages about this and some people are actually buying them.

"It's been brought to my attention that there are listings on Amazon and other sites of the Rebellious Hope T-shirt which are NOT charity and NOT in partnership with Debs."

Adam shared a look at the T-shirts in question which could be seen selling on Amazon.

He continued: "Amazon themselves have also done PAID adverts to appear first on Google if you search it.

"Please be aware these are not Deborah's designs and the money does not go to her charity. I'm sharing this only because I know how important it was to Deborah that she could raise as much as possible for Bowel Babe Fund and In The Style are the only official partner with Cancer Research UK.

"We have checked and these listings are being paid and promoted by Amazon themselves and not a reseller which makes it even worse. They should be utterly ashamed of themselves."

Deborah’s death was confirmed by her family in an emotional but poignant statement on social media, where she had been documenting her journey throughout her fight.

Her family said: "We are deeply saddened to announce the death of Dame Deborah James; the most amazing wife, daughter, sister, mummy. Deborah passed away peacefully today, surrounded by her family.

"Deborah, who many of you will know as Bowelbabe, was an inspiration and we are incredibly proud of her and her work and commitment to charitable campaigning, fundraising and her endless efforts to raise awareness of cancer that touched so many lives," they wrote.

"Deborah shared her experience with the world to raise awareness, break down barriers, challenge taboos and change the conversation around cancer. Even in her most challenging moments, her determination to raise money and awareness was inspiring.

"We thank you for giving us time in private as a family, and we look forward to continuing Deborah’s legacy long into the future through the @bowelbabefund . Thank you for playing your part in her journey, you are all incredible.”

Alongside their own statement, there was also a final message from Deborah herself too, which read: "Find a life worth enjoying; take risks; love deeply; have no regrets; and always, always have rebellious hope. And finally, check your poo – it could just save your life. x”


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  • ‘Thank you Dame Deborah James, I had stage 3 bowel cancer but you saved my life’
  • Andy Murray's wife Kim shows support to Deborah James in charity T-shirt at Wimbledon

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