‘Kourtney Kardashian’s sweet vagina gummies proves how problematic health trends can be’

2023-02-12

Let's be honest, we've all considered jumping onto a wellness trend after seeing our favourite celebrity try something new.

But has Kourtney Kardashian promised the impossible?

The reality star has let the cat out the bag and released her vaginal health gummies, Lemme Purr, which claim to make the vagina "sweet."

Over the years, the 43-year-old stepped into the world of wellness with her blog Poosh, which has been compared to Gwyneth Paltrow's Goop, which saw them collaborate and release a $75 (£61.64) candle named: This Smells Like My Pooshy.

But Kourtney seems to have gone a step further claiming that her latest supplement can alter the scent of the vagina itself.

The reality star spilt the beans in a video on Instagram, which saw her surrounded by cats as she took a bite of a vitamin.

"Give your vagina the sweet treat it deserves (and turn it into a sweet treat)," she captioned the post.

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But health professionals quickly debunked her theory.

Dr Jen Gunter, the author of The Vagina Bible, responded to the post and said: "Anyone who suggests that your vagina isn't fresh or needs an improved taste is a misogynist and awful person."

Whilst Dr Maddy Dann, who speaks on sexual health on TikTok, told BBC Newsbeat: "If your odour or your discharge changes, you need to see a GP or a gynaecologist – not a Kardashian."

It's not the first time Kourtney has been at the centre of a trend, after she revealed she steamed her vagina with roses in a bid to get pregnant.

In an episode of the Kardashians, she told her family: "I did a Yoni steam and I want to buy you all a Yoni steam. It’s so good for your vagina, you put roses and stuff in there.”

Gwyneth also promoted the trend, which has been linked to helping with fatigue, menstrual issues and stress.

However, experts said there isn't much real scientific evidence to prove any of the health benefits. The Goop founder has previously defended her brand's Yoni eggs, which are small balls made out of jade or rose quartz.

They are meant to be inserted into the vagina to help with "hormonal balance" but gynaecologists said it could cause infections due to the materials used.

Kim, who is known for her hourglass figure, faced backlash for her Skims waist trainer after she said they made her feel "really snatched."

But experts said the waist trainer trend "doesn't make sense." Caroline Apovian, MD, of Boston Medical Center, previously told Women's Health that they are harmful.

"They can push the stomach beyond the diaphragm, causing reflux and interfering with breathing," she said.

Despite the facts, Kim is said to have made a staggering $600 million ( £494,194,200.00 ) from Skims in 2021 alone, according to Forbes.

Another treatment which went viral was the IV vitamin drip, which saw Chrissy Teigen, Adele and Rihanna get involved. But doctors warned the drip could weaken bones and lead to "dangerously high levels of nutrients."

So after years of trying to debunk myths and trends, why do we still follow celebrities even if they are misleading?

Steven Hoffman, PhD, who researched how celebrities can impact our health choices, said they give us "shortcuts or signals to point us towards what we should actually do."

He added that we often match ourselves to celebrities who we perceive to be similar to us, which makes it hard to acknowledge fault with them.

Hoffman told Refinery29: "In order to protect ourselves from some of the bad advice that celebrities give, we really need to be on-guard and seek out better advice from better sources.

"I've seen examples of celebrities promoting products that don't work or could be harmful, and I think it's terrible and something that should never happen."

What do you think about celebrity 'health' trends? Sign in and let us know your thoughts in the comments below

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