Morrisons is slashing food prices by up to half – but there's a catch | The Sun

MORRISONS is slashing the price of food by up to half – but not for everyone.

Shoppers that are members of the My Morrisons loyalty scheme will now be able to take advantage of exclusive member-only discounts.

Discounts include half-price tubs of Ben & Jerry's and two tubs of Celebrations, Heroes, Quality Street and Roses for £6.

Customers will need to make sure they scan their physical loyalty card or the My Morrisons app at checkout to secure the discounted food.

The discounted products are only available in-store at all 498 Morrisons stores right now.

But the supermarket intense to introduce the offers online to customers shortly.


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Morrisons also told The Sun that it will introduce two price promotions per week as the scheme rolls out.

Shoppers who aren't a member of the loyalty scheme will have to pay normal prices and won't get access to these exclusive discounts.

The new member-only discounts will bring the scheme in-line with Tesco which offers its Clubcard members discounted prices.

A Morrisons spokesperson told The Mirror: "We've recently introduced exclusive deals for My Morrisons members and this week is running a My Morrisons Exclusive "two for £6" confectionery tub offer.

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"The type of offers available, and the categories that we run the offers on, will evolve as we continue to listen to customer feedback."

My Morrisons was launched in 2016 under the Morrisons More brand.

Shoppers used to get five points for every £1 spent in-store, and a £5 voucher to spend at Morrisons for every 5,000 points accumulated.

But in July 2021, the supermarket gave the loyalty scheme a major revamp.

Shoppers are no longer be able to collect points through the loyalty scheme since the supermarket scrapped points collecting.

Instead of getting points, shoppers now receive digital coupons that can be used for instant savings in stores. 

So you won't be able to earn anything on your shopping, but you'll get "personalised offers" and coupons to get money off your groceries.

And earlier this year the supermarket changed up its scheme by offering customers more of the things they want.

It also launched a "basket bonus" which rewarded shoppers who made sure to scan their My Morrisons card or barcode on the app at checkout.

The news comes a week after Morrisons announced that it is giving away free hot meals to hungry Brits who are struggling to get by.

Customers can walk into any of the supermarket's hundreds of cafes and get a jacket potato and beans at no cost.

People just need to "ask for Henry" to get a warm meal, no questions asked.

We've assessed the best and worst supermarket loyalty schemes on offer right now.

Other ways to cut the cost of your supermarket shop

Research what you need before you go. Prices always vary by supermarket and it can pay to change up your shop.

One shopper ditched going to supermarkets altogether in favour of their local wholesaler, that way they could stock up in bulk, at lower prices.

You can also cash in on reduced foods like yellow sticker bargains – these will be items reduced because they're about to meet their best-before date.

They'll still be safe to eat or freeze to make them last longer, but it means you can pick up the same products at an even cheaper price.

Sometimes even timing your shop to stock up just as items are discounted on the shelves can help you get the best bargains – lots of shoppers have said this is in the evening typically.

But being smart about how you shop isn't the only way to slash spending.

Especially as prices continue to rise, there are schemes in place to help the most hard-up buy essentials.

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Parents can get up to £442 in Healthy Start vouchers that they can use at the supermarket, on food and more for their children, for example.

Plus, many councils offer supermarket vouchers as part of the Household Support fund – so you can make your money go further with the extra support available.

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