Gemma Collins selling off clothing line at markets after business axed | The Sun
FORMER Towie star Gemma Collins, 41, is having her clothing line sold at markets as her firm is due to be dissolved.
A friend of the reality TV favourite is selling various clothing items from Gemma’s line, including hoodies, dresses and swimwear.
It comes as Gemma gave dad Alan permission to dissolve her company and she’s also shut down the website.
Gemma previously said her shipping boss dad “controls all [her] money.”
The TV star – who used to run a boutique in Brentwood, Essex until it went bust in 2018 – took the “difficult” decision to shut it down just weeks ago.
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Earlier this year The Sun told how Gemma signed a £1m deal with high street fashion retailer New Look.
A fashion industry source told us: “It had been Gemma’s dream to have her own clothes range since she was a kid and it was popular with customers.
“But now she’s an ambassador for New Look it didn’t make sense for her to continue with her own range as she’ll be designing clothes with the firm's creative team.
“New Look is one of the biggest in the business so she took the difficult decision to close down her own range.”
Gemma’s clothes are being sold at markets for discount prices, as the range has gone from around £30 for a jumper and £60 for a dress to items selling for roughly £5-15.
The items are being sold at Essex markets in Basildon, Epping, Sunbury-on-Thames, Pitsea and Rochford.
Gemma founded the firm in 2013. The GC at the time also set up Gemma Collins Ltd to handle her telly cash.
She has also been selling off stock like dresses, jumpsuits, pjs and swimwear via an Instagram page, after inking the mega-deal with New Look in April.
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Insiders said the television star had been snapped up by the high street shop as their main celebrity ambassador in a “lengthy and lucrative” deal.
She is no stranger to big money brand deals and has signed huge contracts with companies including Wizz Air and Surf over the past couple of years.
A source said at the time: “Gemma is big business and when New Look approached her for a collaboration, they were willing to pay big money.
“The deal Gemma has signed makes her New Look’s main celebrity ambassador and will also see her launching her own collection with them.
“Gemma’s contract with New Look will go on for a long time, which is how she is easily going to make over £1million.
“She is a huge fan of the company and shops in New Look herself so she is the perfect person for them to partner with.
“Gemma is really proud of her connection to the brand and she can’t wait for her fans to see what they have been working on.”
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