Teens up at 5am to grab all Asda stock of ‘world’s most valuable’ energy drink

2022-10-21

Hordes of teens are rising early to scramble and get "the most valuable energy drink on the planet" at Asda.

PRIME Hydration was launched by YouTubers KSI and Logan Paul in the UK in June, and the demand is so high that shops are putting a limit of three per person on purchases.

Shelves in Asda are also clearing as quick as they are re-stocked with reports of "madness in the aisles" for the £2 drinks, the Mirror reports.

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It comes as footage emerged on TikTok of youngsters storming an Asda in Bournemouth, Dorset, on Sunday to get their hands on the beverage.

The video shows excited teens charging into the Castlepoint Superstore and scavenging through shelves.

One Asda employee said: “On Sunday we finally had a fresh delivery and there were about thirty kids outside before we had opened.

“At 9.30am we had a member of security outside trying to keep it all under control. As soon as the doors opened they sprinted for the energy drink aisle.

“It was chaos, they cleared the shelves within minutes and were pushing and shoving each other to get their hands on some.”

One disappointed customer said: “I was really looking forward to getting some PRIME, I was looking forward to it all day. I'll keep trying to get some.”

A spokesman for Asda added: “Prime is available in all of our larger superstores and we are pleased that customers are enjoying it.

“We know how popular this product is and we would like to assure customers that our stores are regularly receiving stock.”

British entertainer KSI told an episode of podcast The Fellas in August the product was only supposed to be available in the UK at Asda supermarkets and Arsenal FC's Emirates Stadium.

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But such is the demand that a "black market" has sprung up.

The 29-year-old, from Watford, Hampshire, said: “It’s always sold out man. Honestly, people are selling it on the black market.

“I sh*t you not, the only place you’re meant to get PRIME is Asda and Arsenal stadium.

"But people are getting it at petrol stations!"

The drink was banned from schools in the UK due to students selling it themselves.

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