Kourtney Kardashian aims to earn a fortune from pregnancy

EXCLUSIVE: Kourtney Kardashian’s pregnancy empire! Reality star is set to earn a FORTUNE from her unborn baby by ‘expanding kids clothing line as well as motherhood-focused products through Poosh and Lemme’

• Kourtney, 44, recently announced she was pregnant with husband Travis, 47
• A source says she plans to add vitamins for reproductive health to her new brand
• The reality star has also been selling maternity wear on Poosh since 2019 
• READ HERE: Kourtney and Travis disclose the sex of their unborn baby with an over-the-top gender reveal party  

Pregnant Kourtney Kardashian is set to earn a fortune with plans to expand her kids clothing line, as well as adding motherhood and wellness products to her lifestyle brands.

A well-placed Kardashian family insider told DailyMail.com exclusively that 44-year-old Kourtney – who is expecting her first child with Blink 182 drummer Travis Barker, 47 – is ‘definitely going to use this pregnancy for profit.’ 

‘Kourtney is honestly grabbing for straws right now and is going to try and milk this pregnancy for all it’s worth because she desperately wants what her sisters all have. But she’s going about it wrong,’ the source said.

‘Kim’s SKIMS is a massive success because it is very much in line with what she is about: body confidence. Khloe’s Good American was created for women who struggle with weight, which is something she fought with for years in front of the world. 

‘Kylie started with just one lip kit after her massive lips were the only thing that people talked about at the time. They were her signature.’

Kourtney Kardashian (pictured in a recent selfie shared with her 223 million Instagram followers), 44, plans to make a fortune from her unborn baby boy, a source told DailyMail.com

Kourtney already has a line of baby clothes with Kardashian Kids and an active line of maternity wear (pictured) that she sells on Poosh, which she started in 2019 

In February, Kourtney created a gummy for ‘vaginal wellness’ through her new company, Lemme, and a source has since told DailyMail.com she plans to expand on reproductive health 

Two of Kourtney’s three deliveries were aired on KUWTK, including her eldest son Mason in 2009. She plans to share special moments during her current pregnancy on their Hulu show 

Kourtney founded lifestyle brand Poosh in 2019 and launched her range of vitamins and supplements, Lemme, last year, with the source saying she was eyeing off building on these ventures amidst her pregnancy.

‘She already has developed a clothing line, Kardashian Kids, that is sold at Babies R’ Us, Lord & Taylor, Zappos, Nordstrom and Hudson Bay. She also has an active line of maternity wear that she sells on Poosh,’ they added.

‘Kourtney’s going to continue to build on these brands and add products to both Poosh and Lemme, which she will push heavily on her social media.’

The source added that it would be an ‘easy sell’ to her 223 million devoted Instagram followers. 

As fans who follow the famous family know, Kourtney aired two of the births of her three children – Mason, 13, Penelope, 10, and Reign, eight – with ex Scott Disick, 39, on their former reality show Keeping Up With The Kardashians, which ran for 20 seasons from 2007 until 2021.

And according to the source, ‘Kourtney knows that this baby gives her a ongoing storyline on The Kardashians, which will also generate her a massive income.’

They added that Kourtney was also working on Lemme supplements for reproductive health.

‘Knowing that all her attempts have basically failed, she is trying to figure out a way to have what her sisters have. She knows that this pregnancy has gotten people’s eyes on her,’ the source said.

The reality star and media mogul (holding her belly during a behind-the-scenes photoshoot for her new line of gummies, Lemme) is ‘definitely going to use her pregnancy to profit’

Kourtney (seen in an ad for Lemme in December 2022) was going add products to both Poosh and Lemme, the source said

The gummies contain pineapple, vitamin C and probiotics. The mother-of-three posed in a yellow outfit with cats walking around her in circles to plug the gummies

‘She is hoping that this leads her to what she has been longing for, which is a brand that people can relate to, which is relatable to her, and makes her millions. She knows Lemme and Poosh [aren’t] it but is going to continue pushing this pregnancy on them because, as of right now, they are all she has.’

DailyMail.com has contacted Kourtney’s representatives via Poosh and Lemme.

Hulu, which currently streams The Kardashians, recently struck a deal with the family for 20 more episodes. 

The announcement was made prior to the season three premiere on May 25.

Prior to season one’s start in 2022, Variety reported that the Kardashian-Jenner clan were paid $100 million for two seasons and 40 episodes. That reportedly earned Kourtney between $7.5 million and $8.3 million per season.

If Kourtney lets cameras inside of her delivery and the baby’s first days, as she has done with all of her previous children, this will surely keep fans tuning in to see all of these memorable events unfold. 

DailyMail.com spoke exclusively to New-York based marketing agency experts Amra and Elma and – although they would not comment on Kourtney’s pregnancy journey specifically – they did share details about how she could use The Kardashians to generate income.

‘Some celebrities share their pregnancy journey on a reality TV show, often documenting the raw reality and sometimes difficulties that are often not revealed by everyday women due to embarrassment and privacy reasons,’ Elma said. 

‘As pregnancy has a very narrow window frame, maternity brands are always scouting for public figures to promote their products, e.g. to model the clothing while visibly pregnant to give other expectant mothers ideas on how to style their look, to talk about which supplements are best to take during pregnancy or which baby products are their favorite.

‘Public figures must become creative in order to foster attention and ultimately sell products, and sometimes pregnancy is seen as an opportunity to do just that.’

It is no secret that Kourtney is a master at marketing herself and her products on her social media and company websites, as she has been doing it for years.

And the eldest Kardashian is no stranger to brand deals either. In 2022, Kourtney struck a deal with clothing giant Boohoo. That collection includes very affordable maternity clothes, including T-shirts and dresses, that range from $6 to $35. 

At the time of writing, the maternity items were listed at 60 per cent off normal retail value. 

In 2019, after the birth of her youngest child, Reign, Kourtney launched Poosh, which she calls ‘a modern guide to living your best life.’

Since its launch, Kourtney has authored a slew of articles on pregnancy that are included in a section appropriately called ‘Motherhood.’ 

Kourtney was surrounded by niece North West, 10, daughter Penelope, 10, and stepdaughter Alabama Barker, 17, when she announced her pregnancy on June 16

Kourtney – who officially stopped IVF treatments in February 2022 – captioned her post: ‘Overwhelmed with gratitude and joy for God’s blessing and plan’

In one recent article titled Kourtney’s Pregnancy Secrets, the reality star shares tips for expectant mothers. Throughout the article she promotes various products that she endorses, one of these being a cleanse.

‘I worked with an amazing Ayurvedic teacher, Martha Soffer, to guide me through the panchakarma cleanse,’ she gushed.

The cleanse itself, a five-day treatment, goes for $3,999.

In addition to tips and tricks for the pregnant woman, Kourtney also sells her own line of maternity wear on Poosh. Her clothing ranges from $24.99 to more than $250. Several items in her maternity wear section are currently sold out.

Meanwhile Kourtney’s newest venture, Lemme, is a line of vitamins and supplements that are ‘good for the body and taste good.’

On its website, she says: ‘I made them so delicious you won’t believe they’re this good for you.’

However, she has gotten some heat recently over one product that is meant to promote ‘vaginal wellness.’ 

READ MORE: All the signs Kourtney Kardashian was pregnant 

Tricks: In more recent posts, Kourtney wore baggy clothes to conceal her bump 

According to Lemme’s website, it was developed with ‘clinically-studied probiotics to support its taste, odor and freshness, complete with pineapple extract for added sweetness.’

The Lemme Purr gummies are priced at $30 and drew criticism from health experts.

Gynecologists slammed the vaginal wellness gummies, saying there was no scientific evidence they worked and urged people with health concerns to go to the doctor instead of trusting celebrities.

Earlier this month, Kourtney announced her surprise pregnancy with Travis on June 16 at a Blink 182 concert in Los Angeles. 

After holding up a sign that read, ‘Travis I’m pregnant,’ the drummer – who has two kids, Landon, 19, and Alabama, 17 with his ex-wife Shanna Moakler, 48 – jumped off the stage to give Kourtney a big smooch in front of the thousands of concertgoers. 

Recently, the newlyweds also hosted a gender reveal party at their home in Calabasas, California.

In a clip that she shared with her Instagram followers, she was seated on Travis’s lap and, as he wailed on the drums, blue streamers shot out to announce that they were expecting a baby boy. 

Kourtney and Travis became romantically involved in late 2020 after nearly a decade of friendship. They made their relationship Instagram official in February 2021 and were engaged by that October.

The couple wed at a courthouse in Santa Barbara in May 2022 before jetting off to Portofino, Italy a week later to hold a lavish wedding at the Dolce & Gabbana mansion in front of their friends and family.

Kourtney has been open with fans about her attempts to conceive a child with husband Travis Barker through in vitro fertilization. 

In 2022, Kourtney first detailed her struggle with IVF on Hulu’s The Kardashians. In one episode, Kourtney was at her Calabasas home as mom Kris Jenner came to visit, asking how the doctors went, as her daughter responded: ‘Awful.’

Kourtney revealed in confession that their doctor took them ‘down this road of doing IVF, and it hasn’t been the most amazing experience.’

She also claimed that the ‘medication that they have been giving me, they put me into menopause, literally into menopause.’

The star revealed last December that she stopped her IVF journey and said it caused her to spiral into a deep depression among other symptoms.

In the season premiere episode of season three of The Kardashians, the Poosh founder further discussed the couple’s choice to discontinue IVF and how she’d frozen her eggs in her 30s.

‘We would love a baby more than anything but I just really believe in what God has in store for us,’ she explained.

She told her sister, Khloe, that she and Travis already ‘have a full, blessed life’ without a child, so they were not letting it get them down.

‘All the thing that came with IVF took a toll on me physically. My health is still impacted because it’s hormones. And also mentally it took a toll,’ she explained.

‘So, I think just being happy is most important and being a good parent to my kids. We are just embracing that whatever is meant to be will be.’

Kourtney previously said that motherhood is her ‘favorite role in life’ and that it ‘gives me purpose.’

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