TikTok is obsessed with £24 mascara that helps your lashes grow while you wear it

It seems like everyone is currently obsessed with getting fuller lashes.

You can barely scroll through TikTok without encountering some sort of product or hack that promises to help them grow longer and thicker, but almost all of them involve some sort of serum or oil that needs to be applied at least once a day.

From adding rosemary oil to your lashline to applying a serum like the celeb-loved UKlash Eyelash Serum, £37.99 here, as part of your nightly skincare routine, there are plenty of different options out there – but all of them involve remembering an additional step in your routine that many of us end up forgetting about.

That’s why we could barely contain our excitement when we discovered there’s actually a product out there that means we can help our lashes grow without having to do anything outside of our usual beauty routine.

The Glow For It Lash Growth Mascara, £23.99 here, contains plenty of natural ingredients and vitamins that help stimulate your lashes’ follicles and encourage them to grow, all without needing to remember to do anything except put your mascara on just as you usually would.

The mascara contains pumpkin seed extract, which is packed with fatty acids, minerals and vitamins to boost the health of your lashes, whilst the Panax ginseng adds strengthening qualities to help your lashes grow stronger and longer.

Plenty of Swertia japonica extract helps add antioxidants to the products, whilst the Acorus calamus root in it helps strengthen hair follicles whilst conditioning the roots of the follicles, making your lashes thicker and fuller.

The beauty of Glow For It’s mascara is that while you’re waiting for your lashes to naturally grow, wearing the mascara also helps improve their appearance, making them look longer, thicker and darker while you wait for the natural effects to work.

If wearing the mascara all day isn’t enough for you, you can also couple up the beauty product with the Glow For It Lash Growth Serum, £27 here (was £30), at night, by applying it to your lashline once you’ve removed the mascara.

However, simply wearing the mascara each day will still be enough to see the benefits, and thanks to its sweat-proof and water-resistant formula, you don’t need to worry about reapplying it throughout the day.

The mascara has already been a hit on TikTok, and after the brandshared a videoof someone using their mascara, people were quick to rush to the comments section to rave about how good their lashes looked.

“My jaw dropped omg I need this now,” said one commenter, whilst another wrote: “OMG this looks AMAZING.”

Shoppers who’ve already snapped up the product have also been leaving rave reviews, with one writing: “This mascara is everything. I never thought I would find something better than my benefit roller lash mascara but honestly this mascara beats it!! And it grows your lashes too, just incredible!!”

Shop the Glow For It Lash Growth Mascara, £23.99 here.

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