Elon Musk reveals plans to replace Twitter's bird logo with an 'X'
Elon Musk reveals plans to replace Twitter’s iconic bird logo with an ‘X’ as soon as MONDAY
- Early Sunday morning, Elon Musk announced Twitter’s famous bird logo would be changing to an X, possibly as soon as Monday
- Musk tacked a flickering image to the top of his profile, indicating the company may have found its new brand image
- Major developments at Twitter have been unfolding since Musk’s acquisition in October, many of which have been heavily criticized
Twitter boss Elon Musk has revealed he is scrapping the platform’s iconic blue bird logo – and it could happen as soon as tomorrow.
The Tesla and SpaceX leader, who acquired Twitter last October, tweeted the update early Sunday morning, revealing that the bird logo will be replaced with a plain ‘X’ as soon as he finds the right design.
Many thousands of users weighed in in Musk’s replies, dropping design suggestions for the new logo.
‘And soon we shall bid adieu to the twitter brand and, gradually, all the birds,’ following that in quick succession with: ‘If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.’
He followed up the announcement by offering some creative guidance for potential designers: ‘If the X is closest in style to anything, it should, of course, be Art Deco.’
He then posted a darkened version of the current Twitter logo and wrote, ‘Like this but X.’
Early Sunday morning, Elon Musk announced Twitter’s famous bird logo would be changing to an X, possibly as soon as Monday
Eventually, Musk posted a flickering video of an X overtaking the bird and pinned it to the top of his profile.
The image was suggested by Sawyer Merritt, the co-founder of a sustainable clothing brand, and designed by Alex Tourville, a physics engineer.
It is not clear that the pinned X is the one Musk will use for the company logo moving forward.
The site’s current logo, known as Larry the Bird, has been Twitter’s emblem since its creation in 2006, with the current design in use since 2012.
According to Twitter’s website, Larry is ‘our most recognizable asset’ and is ‘why we’re so protective of it.’
In April, the site’s logo was briefly replaced with a picture of a Shibu Inu dog, which helped boost the market value of Dogecoin, the popular meme coin, by $4billion.
That same month, an email was sent to Twitter’s business partners informing them that the company had been renamed the X Corp following a merger, but that the short-form social media platform would keep its original name.
The announcement arrives nearly two weeks after the launch of Musk’s new artificial intelligence startup, xAI – which is now the sole occupant of Musk’s Twitter bio.
The startup, to be led by Musk, will aim to provide an alternative to ChatGPT.
According to Musk, who has repeatedly warned about the unregulated development of AI, the company will create a ‘maximally curious’ AI.
‘If it tried to understand the true nature of the universe, that’s actually the best thing that I can come up with from an AI safety standpoint,’ he said. ‘I think it is going to be pro-humanity from the standpoint that humanity is just much more interesting than not-humanity.’
The launch of the new project also raises the question of whether Musk will soon attempt to incorporate an ‘x’ into Twitter’s name, or change it entirely.
Musk pinned a flickering version of this X to the top of his profile. It is unclear if this is the logo he will end up using as the site’s official new image
According to Twitter’s website, Larry is ‘our most recognizable asset’ and is ‘why we’re so protective of it’
Musk showed his users an example of the aesthetic he has in mind for the new logo
The logo change would be the latest in a number of changes that have shaken up the company since Musk’s takeover.
He has previously been criticized for gutting the company of the grand majority of its employees, as well as monetizing the ‘verified’ blue check status in April.
Earlier this month, Facebook and Instagram parent company Meta launched its own short-form posting app, called Threads.
Mark Zuckerberg said that more than 30million people signed up for the rival service during its first 24 hours.
Twitter has threatened to sue the company over allegedly stolen trade secrets.
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