Bake Off under fire as first vegan contestant Freya Cox forced to use animal products during challenge

Great British Bake Off's first ever vegan star, Freya Cox, was forced to use animal products during this week's technical challenge and fans of the show are unimpressed.

Scarborough contestant Freya, 19, who is the youngest taking part in this year's Channel 4 series, took to her own Instagram to apologise to fellow vegans as she warned them in advance of the programme.

She explained she was determined to show a different side to baking – one that doesn't have to involve dairy – and that there can be just as tasty an alternative.

Sadly, due to the rules of the show and ensuring fairness with the rest of the contestants, she had to use real dairy in the second round.

“I was desperate to show the world vegan baking is just as exciting with the hope to inspire people to give it a go," Freya told her followers.

“For obvious reasons I wasn't able to change the technical challenge as it would mean the whole show was unfair.”

Many viewers were fuming with the show for not changing the rules and finding a way for the Psychology student to use non-dairy products for the challenge instead.

Animal campaigners also shared their disappointment in the decision and and animal welfare group PETA's director Elisa Allen also hit out at the show, calling its decision "disgraceful".

“We're in the midst of a vegan revolution, and the producers are taking the cake by not allowing contestants to 'veganise' recipes in the technical challenge,” she wrote, also claiming they wouldn't force any contestant to "violate their ethical, religious or other principles", so why should this be any different.

The PETA boss went on to add that if Freya had used vegan products it would only serve to "enhance and enliven" the challenge, inspiring viewers to try cooking with plant-based ingredients too.

Other campaigners couldn't understand why producers wouldn't have made sure their very first vegan contestant was able to use plant-based products in every instalment.

OK! has contacted a representative for Love Productions for a comment.

Taking to Twitter after the show, viewers raged about the situation, with one person saying: “It’s rather silly that Freya had to use animal products when she’s been advertised and bigged-up as the first vegan contestant.

"That’s a huge slap in the face to every vegan out here in the UK. Oh, so should we just pick and choose when to eat dairy? No, it doesn’t work like that."

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