Radio 2’s ‘Diddy’ Hamilton warns listeners will ‘turn off’ thanks to Zoe Ball
Veteran DJ “Diddy” David Hamilton has warned Radio 2 its listeners will turn off for good if it refuses to tune in to what they want.
Diddy, a BBC broadcaster for more than 50 years, reckons the station made a huge clanger when it hired Zoe Ball.
He says the move – and others aimed at attracting a more youthful audience – won’t work because young people stream their music now.
Diddy, 80, said: “Radio 2 are ignoring most of their listeners while trying to please a younger audience that probably isn’t there. People are com-plaining about Zoe Ball and her ‘shouty’ style.
“I love Zoe, but I think her style works better on television.” He added: “Young people don’t listen to radio like our generation did. There are so many ways they can hear music now.”
The ex-Radio 1 and Top of the Pops star, who still DJs on local radio, also urged Radio 2 to play more 60s music.
He said: “It’s being eased out, but you don’t have to have been around in the 60s to like the music.”
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