Asda launches huge deals on big brand items – how to get ‘lowest ever prices’

Asda has announced huge discounts that will be available to pick up in stores across the UK. The retailer is set to slash the cost of more than 1,000 items to help Britons save on their weekly shopping. What items are included?


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During the coronavirus lockdown, restaurants in the UK have been closed which means many Britons will cook all meals at home.

Asda will regularly update its in-store promotions to give discounts on a number of products.

However, the retailer has launched a special sale to help customers whip up delicious meals at home.

The savings will also help as many customers make an effort to be more mindful of what items they need.

This month, the supermarket chain has announced a huge price will drop on more than 1,000 essential products.

The retailer will deliver new deals every single day to help shoppers save.

What’s more, the discounts applied are set to stay for at least 26 weeks.

The discounts will be available for shoppers to pick up online or during essential trips to the supermarket.

What items are included?

The savings will be applied across big brand names as well as Asda own products.

So far, Asda own label products have been reduced including Butchers Selection Chicken Breast Fillets 650 grams, which has dropped to £3.40.

Branded favourite, Cathedral City Mature Cheddar Cheese 350 grams, has dropped to £2.59 – its lowest ever price.


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Asda has also offered its cheapest ever price on own brand products including large packets of steak.

Asda Butchers Selection rump steak 225 grams has dropped from £3.55 to £2.75 and sirloin steak 227 grams is now £2.85, down from £3.55.

From the range, the price of ribeye steak 227 grams has been cut from £3.70 to £2.95 and fillet steak dropped from £30 to £26 per kg.

Slashing the costs comes as part of the supermarket’s ‘Get Your Cook On’ campaign.

This aims to help Britons enjoy time in the kitchen by cooking quick and easy home cooked meals.

An Asda spokesperson said: “During these challenging times, at Asda we recognise that buying habits are changing and customers are much more mindful of their outgoings.

“We want to reassure our customers our prices are staying low across a huge range of everyday essentials and store cupboard staples, whilst getting their cook on and having some fun in the kitchen to create delicious home-cooked meals.”

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