Massachusetts sues Juul, claiming ad campaign included Nickelodeon, Cartoon Network
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Vaping product maker Juul Labs is being sued by the state of Massachusetts for allegedly gearing marketing campaigns toward minors, which included the purchase of advertising space on the websites of Nickelodeon, Seventeen magazine and Cartoon Network.
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Massachusetts Attorney General Maura Healey announced details of the suit Wednesday, saying Juul “intentionally discarded” an ad campaign geared toward adults, instead opting to focus on “young models and influencers to peddle their sweet flavored products.”
PENNSYLVANIA SUES VAPE MANUFACTURER JUUL OVER MARKETING E-CIGARETTES TO TEENS
Juul products were sent to influencers like Cara Delevingne, a British model and actress, and Luka Sabbat, according to Healey. Delevingne has more than 44 million followers on Instagram while Sabbat has more than 2 million.
Healey said Juul “sold and shipped” its e-cigarette products to underage kids in Massachusetts through the company’s website. The teens made the purchases using their parents’ names or fake names in order to bypass age verification requirements, according to Healey, who alleged Juul knew about the issue but did not attempt to stop it.