Peeps candy to host New Year’s celebration by dropping 400-pound chick
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New Year’s in Bethlehem, Pa., is going to be pretty sweet.
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The home of the Peeps candy brand will ring in 2020 with the dropping of giant, illuminated chick, which is not edible, that weighs a whopping 400 pounds and stands at nearly 5-feet tall, according to a company press release.
The event, hosted at the town’s SteelStacks venue, will be part of a two-day celebration, featuring a fireworks show, candy-cooking demos and a performance by “We Kids Rock.”
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The festival “is an event that we look forward to each year, as it allows the community to come together and celebrate in such a fun and unique way,” Meg Dowd, Just Born Quality Confections corporate affairs manager, said in the statement. Just Born, a Pennsylvania food manufacturer organizing the event, is the parent company of Peeps.
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According to Vine Pair, Americans eat more than 700 million Peeps each year, which run about $10 for three 10-packs of yellow chicks.
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