Sainsbury’s hits back at customer who asked when ‘white history month’ is

When Sainsbury’s shared its support for Black History Month, some of its customers weren’t happy about it.

The supermarket said it “will not tolerate racism” and added that “anyone who does not want to shop with an inclusive retailer is welcome to shop elsewhere”.

Even though the statement promoted anti-racism, some weren’t happy with it.

Actor Laurence Fox accused the company of promoting “racial segregation and discrimination”.

This has prompted some customers to “boycott” the supermarket.

Some also took to Sainsbury’s Facebook page to ask: “Where is white history day?”

A Sainsbury’s spokesperson called Chris addressed this question on Facebook.

They wrote: “At present there is no nationally recognised day or month called White History month and in an ideal world we wouldn’t need a specific month to celebrate any group of people because we would all be celebrated equally and at all times.

“Instead it could be said that it is more common for us to celebrate the achievements and historical contributions of white than any other ethnic or racial group.

“Therefore to expand our view of the world, it is helpful for us to have specific days and months of focus for other ethnic groups that have been historically oppressed or marginalised.”

The Sainsbury’s employee was praised for the measured response.

On Twitter, LBC host James O’Brien wrote: “This Sainsbury’s social media chap has a better grasp of reality than the best-paid columnists in the country. Kudos to Chris.”

Another commenter said: “Give Chris a raise!”

And a third added: “I really like how Chris explained this with no judgement or anger.”

So what do you make of the supermarket debate? Leave us your thoughts in the comment section below.

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