Selena Gomez looks unrecognizable in a rainbow wig

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It’s rare to see Selena Gomez without her brunette hair.

The Rare Beauty founder, 28, looked almost unrecognizable when she stepped out in New York City wearing a pastel wig this week.

In photos shared by her hairstylist Evanie Frausto, Gomez paired the candy-colored curls with a Louis Vuitton coat and a blue low-cut blouse.

While Frausto tagged Gomez’s friend Anna Collins and stylist Dean DiCriscio in one photo of the star, it’s unclear whether the new ‘do is for an upcoming project or if the “Lose You to Love Me” singer was simply switching up her look in order to go incognito.

Although the pop star stuck to her brunette locks for her “De Una Vez” music video in January, she sported floral hair accessories as a nod to Frida Kahlo.

In addition to filming her upcoming Hulu show “Only Murders in the Building,” the actress-turned-beauty guru also recently dropped “Stay Vulnerable,” Rare Beauty’s first big launch of 2021.

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