Shoppers scramble to get their hands on Aldi’s new halloumi BURGERS
‘This has made my summer so much better!’ Shoppers scramble to get their hands on Aldi’s new halloumi BURGERS at £1.60 a pack– after its fries made from the cheese sold out in branches across Britain
- Supermarket Aldi has added halloumi burger slices to its summer range
- The £1.59 product comes in a pack of four and are designed to sit in burger buns
- Customers are eager to get their hands on the new offering after the supermarket’s halloumi fries sold out in branches across the nation
Customers are scrambling to get their hands on the latest offering from Aldi after the budget supermarket added halloumi burger slices to its summer repertoire.
The round slices of cheese come in a set of four for £1.59, designed so that they sit perfectly in a burger bun.
The cheese slices are produced by Emporium foods, stocked at the supermarket, and are described as ‘smooth & tangy, perfect for grilling and barbecues’.
Budget supermarket Aldi has added halloumi burger slices to its summer range
Shoppers took to Twitter to share their excitement after customer Sami Ryan-Fenton shared a snap of her purchase on Instagram.
One wrote: ‘Aldi doing halloumi burger slices has just made summer so much better!’
Agreeing another excitable customer added: ‘Aldi doing halloumi burger slices are a game changer (sic).’
However, several customers were quick to complain that they were unable to find the product in store, which appears to be a recurring theme across Aldi’s halloumi range.
The supermarket launched the Cypriot cheese in the form of fries in May and many customers remarked that they have been unable to get their hands on the snack.
The round slices of cheese costing £1.59 are designed to sit perfectly inside a burger bun. Picture – file image
Customers have taken to Twitter to share their excitement over the latest offering
One wrote: ‘Swear to God this is the fifth time that I have been into Aldi looking for halloumi fries and they are still bloody out of stock.
‘Think I have more chance of catching a friggin’ unicorn then buying them (sic).’
Tweeting their frustrations, another added: ‘The halloumi fries never got delivered to my store and now they have now taken the shelf label off where they were meant to be.’
Julie Ashfield, Managing Director of Buying at Aldi comments: ‘We are delighted by the huge popularity of our Specially Selected Halloumi Fries, and we have been working incredibly hard to get more products into store for our customers.
Last month Aldi launched halloumi fries in store, but customers have complained that they have been unable to get hold of them
The supermarket has reassured disappointed customers that they will be restocking the fries next week
‘We are pleased to share that additional limited stock will arrive in our stores towards the end of this week.’
Priced at £1.99, the halloumi fries were launched last month to rival a similar offering from the popular Portugese restaurant chain Nando’s, which launched its halloumi fries side dish in February.
Ahead of the launch foodies took to Twitter to share their excitement.
One wrote: ‘When you’re trying to commit to that healthy lifestyle but you hear Aldi are doing halloumi fries’.
Another seemed equally delighted adding: ‘Aldi are doing halloumi fries. If that’s not the best news you’ve heard all day then I don’t know what is.’
The supermarket said that ‘foodie dreams are about to come true’ as it announced the launch before admitting inspiration had come from a well-known chain restaurant.
Ahead of the launch of the fries in May, many customers took to Twitter to share their excitement
A spokesperson said: ‘Inspired by a similar offering from popular Portuguese chicken eatery, Nando’s; Aldi’s Specially Selected Haloumi Fries are made with scrumptiously soft – and slightly salty – halloumi cheese from Cyprus and a lightly seasoned crispy coating making them the perfect side or snack for sharing.’
Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, comments: ‘Halloumi is very popular right now and we are delighted to be the first supermarket to bring our customers halloumi fries, a snack we think will be a big hit this summer and which isn’t currently available from any other supermarkets.’
Aldi says that the new addition was inspired by Nando’s halloumi fries (pictured) which launched in February
Nando’s whipped fast food fans into a frenzy when they introduced the halloumi fries to its starters in February.
Served with a pot of Nando’s sticky, sweet chilli jam for dipping, the £3.70 starter consists of five chunky sticks of golden cheese.
This is compared to Aldi’s 190g bag, found in the freezer section, which comes in at nearly half the proce at just £1.99.
Source: Read Full Article