40 children accidentally shown horror movie trailer before Peter Rabbit movie

Hereditary looks like a pretty terrifying movie – it’s dubbed “this generation’s Exorcist“, after all – so spare a thought for a cinema full of children that were forced to watch its chilling trailer.

According to reports from Australia, a series of families were accidentally shown the trailer for the upcoming horror flick before a screening of Peter Rabbit.

It all started off pretty innocently in the cinema filled with “at least 40 children” for a screening of the James Corden movie on the Anzac Day public holiday.

“Nothing to worry about there,” a cinemagoer called Jane recalled to WAtoday, “but then the first trailer that was shown was for Hereditary, a horror movie that even I wouldn’t go see.

“It was dreadful. Very quickly you could tell this was not a kids’ film. Parents were yelling at the projectionist to stop, covering their kids’ eyes and ears.

“A few went out to get a staff member but she was overwhelmed and didn’t really know what to do. Some parents fled the cinema with their kids in tow.

“Eventually a senior staff member came in with a walkie talkie and he shut the screen off. To his credit he apologised and offered us complimentary movie passes to make up for it.”

To be fair, the trailer does include clips of a person on fire, a bird getting its head chopped off and plenty of screaming – so not exactly cute bunny territory.

A spokesperson for the cinema’s parent company Event Hospitality & Entertainment Limited said the issue had been “investigated internally to ensure situations like this do not occur again”.

“As soon as the staff onsite were made aware of the situation yesterday, the trailers were taken off-screen immediately and all patrons were given complimentary tickets as a gesture of goodwill.”

It got worse, however, as Jane claimed that the free passes they got to make up for the mistake by the cinema were expired, though the cinema said that they would still be “honoured”.

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