Horror trailer plays before school holiday screening of Peter Rabbit

Families flee cinema with their terrified children after trailer for horror movie is played before a screening of Peter Rabbit

  • A trailer for horror film Hereditary played at a screening of Peter Rabbit 
  •  Witnesses said the cinema was packed with distressed children and parents 
  • The school holiday screening was at Event Cinemas in Innaloo Western Australia 

A trailer for the horror film dubbed ‘this generations’ exorcist’ was played to a cinema full of children and their mortified parents before a screening of Peter Rabbit. 

A Perth woman, known only as Jane, said she had taken her sister’s children on an outing to Event Cinemas in Innaloo when the trailer for Hereditary played before the school holiday screening of Beatrix Potter’s classic children’s story.

Shocked parents were scrambling to shield their children’s eyes from the two minute trailer, WA Today reported.  

A witness at the Innaloo screening of Peter Rabbit (pictured) said children were terrified when the trailer for Hereditary was played before the film 

The trailer (pictured) features graphic images including a man on fire 

Jane said the cinema was full of people and at least 40 kids were present when the lights came down and the horror trailer started to play. 

She said the moment the trailer started people knew something wasn’t right.

‘It was dreadful. Very quickly you could tell this was not a kid’s film. Parents were yelling at the projectionist to stop, covering their kids’ eyes and ears,’ she said.  

The two minute trailer shows scenes of scissors being pinched into a dead pigeon’s neck, a corpse laid out in a coffin, a boy bloodily smashing his head into a desk and a man on fire.

The film has not been released in Australia yet but has a MA15+ rating, while Peter Rabbit has been rated PG. 

Jane said some parents scrambled to stop their children seeing the trailer. Some fled the cinema and others rushed to get a staff member. 

Jane said the moment the trailer went on people knew something was not right and scrambled to stop the children from watching it 

‘Eventually a senior staff member came in with a walkie talkie and he shut the screen off. To his credit he apologised and offered us complimentary movie passes to make up for it.’ 

After the trailer was turned off the screening of Peter Rabbit went ahead, however, Jane said that on the way home she noticed the tickets they were given had a same day expiry date.

A spokesperson for parent company, Event Hospitality & Entertainment Limited, said they were investigating how the incident happened and that the tickets will be honoured for a year. 

‘In the instance that the voucher in question might accidentally have the wrong year date written on the voucher, the customer can be assured that the voucher will indeed be honoured as the vouchers are recorded electronically as having a 12 month expiration date, and will scan up as such in our system.’ 

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